About Us
Our Story
Welcome to Esmé by Avenue Collective. We are dedicated to bringing you premium cosmetics and fashion that celebrate modern elegance and timeless beauty.
Our Names
Avenue Collective
The business name "Avenue Collective" draws inspiration from the idea of a bustling, vibrant street lined with diverse shops—an "avenue" symbolizing accessibility and community. The term "Collective" reflects a collaborative spirit, uniting various fashion and beauty offerings under one umbrella to cater to a wide audience.
This name embodies the vision of creating an inclusive, dynamic platform that connects customers with affordable, high-quality products, rooted in the urban Australian lifestyle where diverse cultures meet.
Esmé
The fashion brand name "Esmé" originates from the French word "esmé", meaning "loved" or "beloved", evoking a sense of gentle elegance and cherished beauty. With historical roots in 19th-century European literature, it carries a timeless, romantic charm that aligns with the brand's focus on natural, sophisticated designs.
The accent on the "é" adds a touch of French sophistication, enhancing the brand's identity as a provider of vibrant, high-quality fashion at accessible prices, tailored for the modern woman.
Brand Concept
Our brand is built on the foundation of clean aesthetics, quality craftsmanship, and accessible luxury. We curate products that empower you to express your unique style with confidence.
Our Philosophy
We believe in:
- Quality First: Every product is carefully selected to meet our high standards
- Customer-Centric: Your satisfaction and experience are at the heart of everything we do
- Modern Elegance: Timeless style meets contemporary design
- Transparency: Honest practices and clear communication in all we do
Thank you for being part of our journey.